Metric color guide:
Traffic
Engagement
Performance
Conversions
—
Traffic Health Score
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Bounce rate · engagement · conversions
70+ 🟢 Healthy
40-70 🟡 Needs work
0-40 🔴 Critical
40-70 🟡 Needs work
0-40 🔴 Critical
Page Views
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Unique Visitors
--
distinct IDs
Sessions
--
distinct sessions
Bounce Rate ⓘ
--
1-page sessions
Avg Duration
--
per session
Conversions
--
goal events
DAU / MAU Stickiness
--
Engagement Rate
--
Pageviews Over Time
--
Devices
Top Pages
--
Browsers
OS
Top Referrers
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Countries
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Cities
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Top Exit Pages
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Events Per Site (Last 7 Days)
Live Event Feed
0 events
Waiting for events... Open any tracked site in a new tab.
Page Transition Flow
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Top Transitions (A to B)
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Entry Pages (First Touch)
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| Site | Views | Visitors | Sessions | Bounce | Avg Dur | Goals |
|---|---|---|---|---|---|---|
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Pageviews Over Time by Site
UTM Sessions
--
from campaigns
Organic
--
no UTM params
Top Source
--
most traffic
Top Campaign
--
most traffic
By Source
By Medium
Campaign Performance
No campaign data yet.
Total Conversions
--
all goal events
Conversion Rate
--
goals / sessions
Unique Goals
--
distinct names
Top Goal
--
most conversions
Conversions Over Time
Distribution
Goal Funnel
No goal events yet.
Total Clicks
0
Hottest Zone
--
Click Heatmap
x=width% y=height%
Click Zones
Most Clicked Elements
Tracking Snippet Generator
Choose a site ID and copy the script tag into your site before </body>.
Goal Tracking Examples
<!-- Track button clicks as goals --> <button data-kl-goal="cta_click">Get Started</button> <!-- Track link clicks --> <a href="/contact" data-kl-goal="contact_click">Contact Me</a> <!-- Track form submits --> <form data-kl-goal="contact_form_submit">...</form> <!-- Track file downloads --> <a href="resume.pdf" data-kl-goal="resume_download">Download Resume</a>
New Visitors
--
first-time
Returning
--
came back
Return Rate
--
of all visitors
Languages
--
distinct
Device Models
--
distinct
OS Versions
--
distinct
New vs Returning
Pixel Ratio Distribution
📱 Device Details
Device Models
OS Versions
Browser Versions
Screen Resolutions
Viewport Sizes
Connection Types
🎮 GPU & Hardware
GPU Renderers
GPU Vendors
🌐 User Preferences & Network
Languages
Timezones
Platforms
🏢 Organizations & ISPs
Top Organizations / ISPs
Currencies
EU vs Non-EU
EU Visitors
--
Non-EU Visitors
--
GDPR applies to EU visitors
Countries
--
distinct
Regions
--
states / provinces
Cities
--
distinct
Top Country
--
most traffic
Visitor Map
0 locations
1–5 visits
6–20 visits
20+ visits
Scroll to zoom · Click markers for details
Top Countries
Top Regions / States
Countries
Regions / States
Cities
Postal Codes
Coordinate Clusters lat,lng
Reached 25%
--
of sessions
Reached 50%
--
of sessions
Reached 75%
--
of sessions
Reached 100%
--
read to end
Scroll Depth Funnel
Depth by Page
Average Scroll Depth per Page
Total Searches
--
search events
Unique Queries
--
distinct terms
Top Query
--
most searched
Searches Over Time
Top Search Terms
All Search Queries
Search by Content Group
Funnel Builder
Define steps by URL path or goal name
Funnel Results
--
Define your steps above and click ▶ Run Funnel to see results.
Weekly Retention Cohort
% of week-0 visitors who returned
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Retention by Cohort Week
Cohort Size
Organic Search
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Direct
--
Referral
--
Social
--
Email / Paid
--
Channel Distribution
Channel Trend Over Time
Channel Performance
Top Referral Domains
Visitor Explorer
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Landing Pages
--
Avg Bounce Rate
--
Best Converter
--
Highest Bounce
--
Landing Page Performance
Entrances by Page
Bounce Rate by Page
| Page | Entrances | Bounce Rate | Avg Duration | Goals | CVR |
|---|---|---|---|---|---|
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Entrances by Page
Bounce Rate by Page
Form Interactions
--
field events
Forms Tracked
--
distinct forms
Most Skipped
--
highest abandon field
Avg Time/Field
--
seconds
Select Form
Field Drop-off Analysis
--
Completion Rate by Field
Avg Time per Field (seconds)
Total Revenue
--
USD
Transactions
--
purchases
Avg Order Value
--
per transaction
Top Product
--
most purchased
Revenue Over Time
Revenue by Product
Goal Monetary Values
No goal values set yet
All Transactions
No purchase events yet
Avg TTFB
--
time to first byte
Avg Page Load
--
full load time
Avg DOM Ready
--
interactive
LCP Score
--
largest contentful paint
CLS Score
--
layout shift
LCP -- Largest Contentful Paint
--
CLS -- Cumulative Layout Shift
--
FID -- First Input Delay
--
Page Load Over Time
Load by Device Type
Slowest Pages (avg load ms)
Performance by Page
Total Errors
--
all error events
JS Errors
--
script errors
Broken Resources
--
404 images/scripts
Affected Pages
--
distinct URLs
Errors Over Time
Error Types
Error Log
Most Affected Pages
Top Error Messages
LinkedIn Sessions
--
from LinkedIn
Goals from LinkedIn
--
conversions
Top Campaign
--
utm_campaign
Avg Session Duration
--
LinkedIn visitors
LinkedIn Traffic Over Time
Top Landing Pages from LinkedIn
Campaign Performance
tag LinkedIn posts with ?utm_campaign=post-title
No LinkedIn campaigns yet. Add
?utm_source=linkedin&utm_campaign=your-post-title to links in your LinkedIn posts.LinkedIn Visitor Locations
LinkedIn Visitor Devices
Pin your most-used views.
No widgets pinned yet. Click "Add Widget" to build your custom view.